Travellers
Looking for authentic African experiences
About Safari Market Place
Driven by Africans, for Africa
Safari Market Place is an independent, technology-driven Pan-African safari, tour and travel marketplace connecting travellers with verified operators, stays, local experts and tourism suppliers.
Local Experts. Authentic Africa.
Compare. Connect. Book with confidence.
Who we are
One trusted digital platform for African travel
Safari Market Place is an independent, technology-driven Pan-African safari, tour and travel marketplace designed to connect travellers with verified tour operators, accommodation providers, local experts and tourism suppliers across Africa.
Built around the principle of “Driven by Africans, for Africa,” Safari Market Place brings African tourism businesses and global travellers together on one trusted digital platform.
Our goal is simple: to make it easier for travellers to discover Africa, compare safari and tour experiences, request free quotes, find accommodation and activities, connect with local experts, and book with confidence.
Driven by Africans, for Africa
Africa is best experienced through the people who know it best
Safari Market Place is built around African expertise, local knowledge and authentic experiences.
Local Experts. Authentic Africa.
We connect travellers with tour operators, guides, accommodation providers and tourism professionals who live, work and operate within the destinations they represent.
By providing African tourism businesses with direct access to global travellers, we aim to create greater opportunities for local businesses while helping more tourism value remain within African destinations and communities.
One marketplace for African travel
Africa’s tourism products, together
Safari Market Place is designed to bring Africa’s fragmented tourism products together into one comprehensive digital ecosystem.
Tour Operators & DMCs
Safaris, tours and tailor-made itineraries
Hotels, Lodges & Camps
Accommodation inventory across Africa
Local Safari Experts & Guides
On-the-ground knowledge that travellers trust
Activities & Experiences
Adventure, culture and wildlife encounters
Transport & Ground Handling
Transfers, vehicles and logistics
Event Venues & MICE
Meetings, incentives, conferences and events
Verified Tourism Suppliers
Trusted partners across the travel value chain
Safaris & tours
Discover and compare African experiences
Tour operators can create profiles and upload their safari packages, itineraries, departures and prices for presentation to travellers across the world.
Wildlife Safaris
Great Migration
Gorilla Trekking
Honeymoon Safaris
Photography Safaris
Luxury Safaris
Budget Safaris
Family Safaris
Cultural Experiences
Adventure Tours
Bush & Beach Safaris
Tailor-Made Tours
Accommodation & stays
List and manage inventory directly
Hotels and accommodation providers can showcase their properties, room categories, amenities, meal plans, rates, special offers and availability.
Safari Lodges
Tented Camps
Hotels
Resorts
Villas
Apartments
Guest Houses
Eco-Lodges
Boutique Properties
Beach Resorts
Activities & tourism suppliers
A broader tourism ecosystem
A dedicated platform for tourism suppliers to showcase products and services — so travellers and travel businesses can discover trusted local suppliers.
Safari Vehicles
Airport Transfers
Car Hire
Professional Guides
Hot-Air Balloon Safaris
Boat Trips
Cultural Experiences
Adventure Activities
Excursions
Ground Handling Services
Events & MICE
Supporting Africa’s meetings and events industry
Hotels, convention centres and event suppliers can showcase venues and group products on the marketplace.
Conference Venues
Meeting Rooms
Wedding Venues
Corporate Retreats
Incentive Travel
Exhibition Facilities
Group Accommodation
Event Packages
Built on trust
Four core traveller commitments
Trust is at the centre of Safari Market Place.
Free Safari Quotes
Travellers can request and compare safari proposals before choosing the experience and operator that best suits their needs.
Verified Safari Operators
Participating operators undergo a verification and approval process designed to promote trustworthy and professional businesses.
Local Safari Experts
Travellers connect with professionals who understand their destinations and provide valuable on-the-ground knowledge.
Booking Protection
Our technology and marketplace processes are designed to provide greater transparency, security and confidence throughout the booking journey.
Quality & verification
A managed marketplace, not an open directory
Tour operators, accommodation providers and tourism suppliers undergo verification before approval.
Safari packages, itineraries, prices and other marketplace inventory may also undergo administrative review before being published, helping maintain the quality and reliability of information available to travellers.
Technology-driven
Dashboards for the businesses that power Africa
The platform is designed to provide participating businesses with dedicated dashboards where they can manage their profiles, products, safari itineraries, accommodation inventory, prices, enquiries and bookings.
AI-assisted technology will help operators create and manage itineraries more efficiently while keeping human expertise and local knowledge at the centre of every African travel experience.
AI-Assisted Itinerary Creation
Request-a-Quote Management
Supplier Dashboards
Inventory Management
Secure Payments
Booking Management
Two-Factor Authentication
Notifications
Reviews
Administrative Approval
Reporting & Analytics
Empowering African tourism businesses
Global visibility. Local opportunity.
Safari Market Place is not only about helping travellers discover Africa. It is about giving African tourism businesses the technology and global visibility they need to grow.
The marketplace creates a digital distribution channel where businesses of different sizes can showcase their products, connect with potential customers and participate more directly in the global tourism economy. From an independent safari guide or boutique camp to an established DMC or hotel group, Safari Market Place is designed to create opportunities across the African tourism value chain.
Vision
Our Vision
To become Africa’s leading independent digital marketplace for safaris, tours, accommodation, experiences and tourism services.
Mission
Our Mission
To connect the world with Africa through technology, trusted local expertise and authentic African travel experiences while empowering African tourism businesses to reach global markets.
Promise
Our Promise
African Expertise. Local Connections. Global Reach. Safari Market Place brings together the people, places and experiences that make Africa extraordinary — giving travellers more choice while giving African tourism businesses greater opportunity.
Safari Market Place
Driven by Africans. Powered by Local Experts. Built for Africa.
Explore Africa. Compare. Connect. Book with Confidence.